First Bank

First Bank helps family-owned businesses, their families and employees thrive through the generations.

Project:
First Bank

Classification:
Brand Identity, Research, Strategy, Copywriting, Motion design, UX/UI design

Recognition:
Graphis New Talent Awards 2024 - Silver

Let's Grow Together

Client
‍Application design
‍
Deliverables
Brand design
Brand experience
Brand management
Brand platform
Brand strategy
Concept development
Design strategy
Digital design
Motion design
Naming
Type design
UX/UI design
Visual identity
Visual language

Employees
10

Clients
51

In 1906, Creve Coeur Farmer’s Bank was established to help residents of a small, farming community near St. Louis reach their financial goals. Creve Coeur Farmer’s Bank later became First Bank in 1986. Creve Coeur Bank’s family heritage was communal and it set the strong foundation to grow through the leadership of the Dierberg family.

Our challenge was that First bank is a family oriented and exclusive company conservative in their positioning with outdated tone of voice. To solve this problem we prioritized community through inclusivity, updated products, and updated positioning. We set the framework for First Bank to make this transition through creation of personal and business banking solutions as well as educational resources. We’re in the business of helping our clients grow and recognize their value.

First Bank is a family-owned business

Project introduction

Before being known as First Bank in 1986, Creve Coeur Farmer’s Bank was established in 1906 to help residents of a small farming community near St. Louis reach their financial goals and build a foundation toward generational wealth and financial literacy.

Challenges

First Bank’s tone of voice was conservative, outdated and although they had invested in financial and educational resources for the community, they were not easily accessible through their website and app.

Solution

To solve these problems, I prioritized the community’s needs, which required inclusive language and refreshed positioning. I focused on making their banking and educational resources accessible to their community through a refreshed online portal, a consistent framework for their financial resources and creation of community events that helped raise awareness and increase financial literacy.

It’s important for First Bank’s color palette to align with their community values. First Bank’s new colors are representative of their history, their commitment to technological advancement, hope, and most importantly, integrity.

Determined by the clover

Brand behavior

Inspired by the indigenous St. Louis buffalo clover, the behavior of First Bank’s rebrand is organic. Core to the visual language, the clover determines the grid system of the brand, while also functioning as a bold graphic element.

Value in community

Prioritizing community

Our home is is the first place our community interacts with the space and the brand, so we make sure that it’s cohesive to our brand. At first bank, we prioritize our community. Part of community building and maintaining is events and mixers. At all our events and physical touch-points, we make sure that you feel at home and you can find the value in our community.